Have you ever tried using a custom sticker to spread the word about your business?
In the world of business, you need to be resourceful and smart when it comes to seizing opportunities to market your services. Ideally, there is not a single formula that will work for all businesses or industries. Sometimes, you need to combine innovative marketing approaches to existing ad strategies to gain traction for your campaigns and reach your target audience.
A great example of this is promoting your service or brand through customised stickers. One of the reasons why some brand names stick with the public’s mind is because it is familiar to them. The more they see or encounter a business’s name, the more likely it will stay in their subconscious mind. Familiarity is very influential because without even realising it, people will likely search for a brand or business or even visit the shop to learn more about them.
Custom-made stickers are a convenient and highly effective way to spread awareness about your business. Here’s why:
You can easily distribute it during promotional events.
If you are launching your brand or your services to a social gathering, you can have promo stickers bearing your logo or business name distributed as a giveaway to the attendees. You can also give it as a freebie if you are selling some of your products or enticing potential customers to sign up for your services.
You can have it tailor-made into any shape or form that fits your brand name.
Tailor-made stickers can easily create a solid, visual representation of your business. It can be fashioned to mimic the shape of your company’s logo, making it more striking and appealing to the public eye. Customers are likely to put uniquely shaped custom stickers on their desks, mugs, work stations, or even on their laptops. What this indicates is people find the design interesting enough that they feel compelled to show it around to their friends and colleagues.
It is a non-intrusive promotional tactic.
Have you ever tried distributing flyers? Most of the time, people ignored or worse—threw away the flyers you worked so hard to design and print. Customised promotional stickers are different. Since it can be designed to be more colourful and unique to what your business aims to represent, it is less likely ignored. Instead, it immediately captures the attention of anyone who sees it. Stickers also give people the freedom to put it anywhere they want. This way, you get assurance that your advertising materials do not end up in the trash bin.
It is a great tactic for spreading a specific message or motto.
Stickers are convenient to carry around. You can also post them on cars, cups, and on most types of surfaces. If you want to promote recycling, you can add a short but striking message on your sticker and spread the word effortlessly.
It is cost-effective.
Opening a small business is tough. You need to make the most of every penny to keep your funds from going down the drain. Advertising your services is also another challenge to take on. With a custom sticker, you get to maximise your existing workforce and resources for marketing your business. It adapts to any business or marketing demand and appeals to any demographic of customers and leads.
Customised promotional stickers represent how creativity and resourcefulness can go a long way—even for startups with a limited budget and a growing community of customers.