Marketing your business may seem tough at first, but what if there’s an easy way to do it? This is where promotional products – products being used by businesses, SMEs, and startups to market their vision come into play.
From attracting potential new clients to spreading the word about your brand’s mission, there’s a lot of advantages these products offer, which is why businesses are capitalizing on it.
Here are 4 reasons why they work so well and why you should start using them for your business:
1. Low-Cost Marketing That Works
Small-scale startups and enterprises have a goal of hitting major milestones when launching new product lines. Using promotional products for your advertising campaign is a good way to target your audience. Not only is this a low-cost strategy, but it works since the product prices are low, thus allowing mass distribution.
Customers are more likely to remember your brand and engage with it when they receive promotional products geared for everyday use. For example, branded mugs are popular for being a winning investment since they are used for a long time.
2. It Builds Customer Loyalty
According to a survey by the Australian Promotional Products Association, over 76% of consumers remember the names of companies who sell their brand image through promotional products. 52% of consumers get a better impression of a brand when they are giving away promotional products. If you look at these figures, it is clear why you would not want to miss out on this opportunity. Brand trust and familiarity is built when you distribute various promotional products. Customers are also more likely to refer your business to their colleagues and friends when they stay invested for a long-term. And this could mean, you reach out to a wider target audience.
3. It is Your Business Card
Promotional products like branded coasters, wine bags, cardholders, and personalized drinking bottles may not look like they stand out, but they do. These products can have your business slogan along with contact details and key brand information. Besides carrying your business message, these products can become a part of your social media campaign. If you are focusing on driving more customers towards your business naturally, these are a good way to do that.
Also, when you are giving away everyday wear like bags and travel accessories, your consumers will be using them for many days and weeks. This means they are more likely to talk about your brand and recommend it. Thus, you must make sure your merchandise is of high-quality and premium enough to grab their attention. You don’t just want to market promotional products; you want products that last long, are of impressive design, and stand out.
4. They Connect On an Emotional Level
Personalized gear like sports bags, picnic cooler bags, notepads, mugs, and drink bottles are used on an everyday basis by consumers. Over time, they build a bond and develop fond memories, depending on how they are used. When you market promotional products, you are connecting with your customers on an emotional level. And that means they will keep returning and become a part of your brand’s family.